The Output

Engineering insights on GEO, AI visibility, and building MCP servers.

What is Generative Engine Optimization (GEO)?

Why traditional SEO is dying and how B2B companies need to adapt their digital presence for AI assistants like Claude and ChatGPT.

A tactical guide to creating high-density knowledge bases that AI models can ingest during RAG or browsing sessions.

A step-by-step tutorial on exposing your SaaS API to Claude Desktop using the new MCP standard.

Tactical teardowns of how AI models parse the web, sent every two weeks. No fluff.